Outdoor Industries Women’s Coalition Awards Marilyn Price the Pioneering Woman Award, Bicycle Retailer

September 01, 2014

OIWC spotlights inspiring women at awards, keynote

The Outdoor Industries Women's Coalition I is honoring Jennifer Pagels and Marilyn Price tonight at its annual leadership awards presentation. Pagels is Trek's human resources dire, -tor and recipient of the First Ascent Award, which recognizes a woman in the industry who demonstrates strong potential for leadership and career advancement. Price, the founding director and current executive director of Trips for Kids, will receive the Pioneering Woman Award, honoring a female who has been influential in paving the way for others and with proven leadership skills. Price founded nonprofit 'Nils for Kids (TFK) in 1988 to provide a way for inner-city youth in the Bay Area to experience mountain hiking. Now in its 26th year, Trips for Kids has grown from its Marin roots to encompass 83 chapters nationwide and 0,vo international chapters in Africa and Israel. The original Marin chapter has introduced more than 24,000 children in the San Francis-co Bay Area to mountain biking, and the inter-national program has reached 127,000 youth. The program expanded in 1994 with the establishment of the Re-Cyclery bicycle thrift shop and an Earn-A-Bike program. The shop funds a majority of Trips for Kids' program costs. 'I he Marin Earn-A-Bike job training program has taught more than 4,500 youth life skills in a safe environment. 'When I started it, I had no idea it would expand that much.; Price said. "Now its be-come my life." Price, who works out of her home (ace, still puts in 70 to 80 hours per week and heads Trips for Kids' Marin chapter and its international programs and initiatives. And she said TFK is looking to expand substantially in the coining years. She would like to see the day when TFK is as large as the Boys and Girls Clubs of America for the cycling community. "Up to now it's been one step at a time and very grass-roots:' she said. "But we're working on more strategic planning and putting ideas down and raising funds to pursue them" At 73, Price admits her workload will have to lighten at some point, but she plans to stay involved as long as she can with the nonprofit. "I can't think oil anything else I would rather do," she said. Trek's Pagels also enjoys the type of environment and people that the industry typically attracts and promotes, "I love that people work hard but play hard: Pagels said. "Whenever I mention I work in the bike industry, people's eyes light up. ,.. They are excited to talk about the riding they do and their passion for biking. Pagels has worked for Trek for nine years. She was promoted to her current role as HR director in 2(113, after working as FIR manager for several years. Trek was her first job in the industry. A self-described roadie, Page's is an avid cyclist who has raced mountain and 'cross. She tries to get out four to five times a week on her bike, if kids and work allow,

"Although Trek is a big company, we operate like a family," she said. 'Trek cares about the employees and giving back. I'm proud to be a part of that. I get to work with people who are passionate about the sport and the product. Her advice to other women looking to start a career in the industry is to have confidence in their abilities. "Too often women are intimidated by what they don't know, and the bike industry can be intimidating". Pagels said Be willing to take risk in your career and just dig in. I often say that we can train people on the technical part of the job, but we can't train them on personality, confidence and motivation.

" Be sure to congratulate both women at the OIWC's awards presentation, 4:30 to 630 p.m. in the Mandalay Bay Convention Center meeting rooms Lagoon G and H. The event is free and Open to all Inierbike attendees.

Jessica Klodnicki, executive vice president and general manager of Bell lielmets and Blackburn accessories, will kick oil the festivities with a keynote that will discuss solutions to move the industry toward greater gender equity and leadership diversity, and participation trends in recreational cycling.

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